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Pitchmen the Logical, Reluctant, and Delusional

Posted by Geppetto Jones at 10:59 am Madison Avenue

Mar 102010

Pitchmen the Logical, Reluctant, and Delusional

I’ve been thinking about this one for a while, the celebrity endorsement. The idea that I will buy something simply because a famous person is talking about it. I think I’ve identified three types of celebrities: The Logical, the Reluctant, and the Delusional. First up, the logical celebrity endorsement as typified by Ronald Reagan and [...]

Please Remove the Ashes from the Incision

Posted by Geppetto Jones at 8:34 am Madison Avenue, Medical

May 302009

Please Remove the Ashes from the Incision

Mark Twain once said, “Giving up smoking is the easiest thing in the world. I know because I’ve done it thousands of times.” If that’s true, then maybe there is hope for China. The world’s most populous nation is also the world’s largest cigarette producer. While they export some, most of that is for the [...]