Last Sunday, hip-hop marketing executive Steve Stoute took out a $40,000 ad in the New York Times calling out the Recording Academy (NARAS) for being out of touch with the mainstream and failing to give Grammy awards to such hipper acts as Eminem and Justin Bieber. What Stoute fails to understand is that the Grammys, like the Oscars and the Emmys are peer achievement awards. If the respective academies turned their highest honors into sales contests then Sam Worthington would have a Best Actor Oscar, NCIS would have an Emmy for Best Drama, with Mike and Molly taking home the Best Comedy Emmy. None of that will EVER happen.