Wal-Mart's Screaming Clown Strategy

I know that Wal-Mart suffers from an image problem.  Mainly that people in the big city turn up their nose at Wal-Mart and prefer to discount shop at the more chic (rather more chicly marketed) Target.  The Wal-Mart brass thinks they can get my attention with a clown screeching like a banshee. The ad opens [...]

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