Let’s see how can I get people’s attention? I know, I’ll stick a donkey in a parasail harness and drag it into the air. This marketing stunt was intended to attract people into parasailing at a private beach club. The animal, braying in terror, soared above the Russian southern coastal village of Golubitskaya while crying [...]
Censorship is awful thing in a democracy. I found it rather disturbing that the ABC Television Network first banned then considered heavily editing an ad from Lane Bryant that featured Cacique, its new line of lingerie. “We’ve never witnessed this level of content censorship,” said Holly Baird, a rep for the Lane Bryant. It doesn’t [...]
Apparently, 7,500 customers of the UK gaming retailer GameStation sold their souls online. As part of an April Fool’s joke, GameStation decided to slip a clause into the terms and conditions of its purchase contracts that gave the company the rights to their customers’ immortal souls. Its that bit of legalese that we skip when [...]
I’ve been thinking about this one for a while, the celebrity endorsement. The idea that I will buy something simply because a famous person is talking about it. I think I’ve identified three types of celebrities: The Logical, the Reluctant, and the Delusional. First up, the logical celebrity endorsement as typified by Ronald Reagan and [...]
Well its over now. We didn’t get the highest scoring Super Bowl in history as predicted, but we did see some pretty good commercials this year. My personal favorite was the Mars’ Snickers: You’re not You When You’re Hungry. How can you not like seeing Betty White and Abe Vigoda getting tackled? Unfortunately enjoyment of [...]
I know that Wal-Mart suffers from an image problem. Mainly that people in the big city turn up their nose at Wal-Mart and prefer to discount shop at the more chic (rather more chicly marketed) Target. The Wal-Mart brass thinks they can get my attention with a clown screeching like a banshee. The ad opens [...]
I am sick of people who obsessively study the Bible and quote it– yet they haven’t learned a damn thing from it. Case in point, the evangelical whiners at Focus on The Family are waging their annual jihad about the “War on Christmas” and the encroachment of secularism with retailers. They have set up a [...]
This week’s award for missing the point goes to readers over at the blog Shakesville and its Today in Rape Culture page. They took offense to an ad that was part of a viral campaign for household cleaner company Method. The Association of National Advertisers and Method see the ad as supporting the Household Product [...]
I spent this last holiday weekend under self-imposed house arrest to avoid the blinding heat and idiots who like running around in such blinding heat. My only contact with the outside world, Saturday and Sunday consisted of no less than three delivery people and my television. There were more than a few commercials promoting various [...]
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