Expensive Scottish Beer Wraped In Roadkill

The world economy can’t be that bad if you can charge $770 for a beer.  Ok its not just any beer it was a specialty beer from Scottish brewery, BrewDog.  They created the strongest beer in the world, the 55% alcohol by volume (ABV) End of History to one up German brewing rivals at Schorschbräu who had released a 43% ABV brew.

BrewDog's finest beer

Just to make their beer standout and worth the price tag, BrewDog only produced 12
bottles and with help of a taxidermist, used road kill squirrel and hare to package the beers.  BrewDog said The End of History sold out within four hours.

The End of History from BrewDog on Vimeo.

Despite the sellout, BrewDog lost the claim on world’s strongest beer.  A week later a Dutch brewery Koelschip came out with, Start the Future a beer that only costs $46 and is 60% ABV.  All this makes me think that Spuds McKenzie and the Budweiser frogs got off easy.