As if wedding planning isn’t hard enough, why not dangle the prospect of a free wedding in front of a few desperate brides and grooms. What’s the catch? You have to race nine other couples up 1,144 steps of a Tel Aviv skyscraper. And do it while wearing white wedding gowns and grey tuxedos.

I’ve been trying to figure out how many floors that is, my conservative guess is that there are about 18 steps in a flight per floor– so it might have been as many as 60 floors!
Just imagine the great stories you could tell. Why yes I almost killed your mother. We were trying to win a free wedding and she passed from exhaustion out on the nineteenth floor…


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